Product Launch Campaign Site

Six weeks to launch day: a cinematic product story, waitlist engine and pre-order flow that turned followers into first-day buyers.

Dual monitors showing the finished launch campaign site

Overview

A skincare startup had the product, the audience and a date — but no story online. We built a launch hub that drip-fed teasers, collected a waitlist and opened pre-orders at midnight sharp.

Client:Fern & Field
Scope:Campaign site + video
Stack:Astro, commerce API
Timeline:6 weeks

Challenge

Hype that converts, not just trends

Teaser traffic is worthless if the site buckles or the checkout confuses. We engineered the page for one job: turning launch-night attention into paid pre-orders.

Monitors in a dark room during launch-night testing

Approach

→Story-first page — film-style sections that build desire before price appears.
→Waitlist engine — referral perks that grew the list every week.
→Midnight-ready checkout — load-tested pre-order flow with instant confirmation.

Results