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AI Generated Illustrations
Machine speed meets human taste: a gallery of AI-assisted artworks, each curated, corrected and finished by hand for campaigns that needed volume without losing soul.
Overview
A content agency needed dozens of on-brand illustrations a month — far beyond illustration budget. We built a pipeline: directed generation, strict style guides, then professional retouching on every keeper.
- Client:Northbeam Media
- Scope:120-piece library
- Role:Art direction
- Timeline:6 weeks
Challenge
Volume without the uncanny
Raw generated art is inconsistent — wrong hands, drifting palettes, off-brand moods. Our approach treats the model as a junior assistant: it drafts, a human directs and finishes.
Approach
- →Style bible first — palette, texture and composition rules locked before generation.
- →Curate ruthlessly — roughly one in twenty outputs survives review.
- →Finish by hand — retouching, type and layout by a designer, every time.
Results
Deliverables & outcome
120-piece library
Hero images, spots and textures in consistent house style.
Style bible
Prompts, seeds and rules so future batches match perfectly.
License pack
Documented rights and model releases for commercial use.
The agency now publishes daily visuals at a fraction of the old cost — and readers can't tell which pieces started as pixels from a model.
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